Case Study W-05FestiMark Eventwww.festimarkevent.fr

FestiMark Event

Conversion-focused rental catalogue built for local visibility.

ClientFestiMark Event
IndustryEvent Rentals / B2B
ServicesStrategy · UI/UX · Dev
Timeline5 Weeks (May 2026)
FestiMark Event desktop mockup displaying game rental catalog in office
TheOverview

FestiMark Event is a game rental specialist based in Échirolles, supplying premium inflatable games and traditional wooden games to schools, local associations, sports clubs, and town halls across the entire Grenoble area. The company emphasizes high-safety equipment standards, free local delivery, and a hassle-free organizational setup.

The goal was to transform their online footprint, providing organizers with a clean catalog to browse games and submit quote requests instantly.

TheChallenge

The problem was a broken customer journey. The client's legacy site was cluttered, featuring a broken calendar integration that led to customer frustration. Without a clear digital layout, FestiMark relied on manual phone tags and raw messages, generating poorly qualified leads and forcing long coordination loops for basic pricing inquiries. Additionally, they struggled to rank locally for queries from regional schools and government associations seeking rental partners.

The design challenge was to merge playful, high-energy event elements with a sober, highly professional layout. The brand had to project trust to school boards and local municipal authorities without stripping away the fun associated with children's event rentals.

TheSolution

We designed a structured, mobile-first product catalog. The site maps out rental catalog items (like giant Jenga, curling, and bouncy castles) with bright imagery, base pricing, and trust credentials, funneling visitors directly into a structured, 24-hour quote request form.

By optimizing the website for regional SEO keywords and focusing on service area boundaries, we captured localized intent. The layout allows school boards and parent-teacher associations to easily review product specifications and request custom pricing quotes in under 30 seconds.

The Impact

FestiMark Event experienced a major increase in qualified digital inquiries. Local search visibility improved rapidly, establishing the rental catalog as the primary lead generation engine for school and town hall event requests.

Key Takeaways

Local credibility is won through clear parameters. By immediately stating service areas, delivery rules, and starting prices, you build instant trust with institutional clients who value procedural speed and clear compliance details.